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Polish-German Managerial Study for Top and Middle Managerial Staff:

MODERN COMPANY MANAGEMENT – MANAGEMENT OF SALES AND MARKETING PROFITABILITY ON B2B MARKET

  • ·This Study is mainly addressed to bosses and decision-makers in sales&marketing or finance departments, who wants to develop their managerial competences, indispensable at efficient department’s and also whole company management.
  • ·Training activities in Poland and Germany (Berlin); the participants don't need to know foreign language (translation of classes and materials)

INFORMATION ABOUT PARTICIPANTS OF LAST FOUR ISSUES OF THE STUDY

"MODERN COMPANY MANAGEMENT- MARKETING&FINANCE"

In the training activities participated 49 presidents, 32 vice-presidents, 52 sales/marketing or commerce managing directors, 24 controlling department and other department's managers from companies like:

  • · BASF - Warszawa
  • · Bumar Łabędy – Gliwice
  • · Colex - Zgierz
  • · Creator – Wrocław
  • · Elektrociepłownia – Zduńska Wola
  • · Elo-Gaz – Poznań
  • · Eltur Serwis -Bogatynia
  • · Energa - Gdańsk
  • · Hellfeier - Ruda Śląska
  • · Impel Security - Wrocław
  • · J&S Energy - Warszawa
  • · KGHM Metraco - Legnica
  • · Kiel Polska - Nowy Tomyśl
  • · KWB Adamów - Turek
  • · Liberty Poland – Bytom
  • · PLL LOT – Warszawa
  • · Metal Recykling - Grudziądz
  • · Metalurgia – Radomsko
  • · Petromont - Niemce
  • · PHU Open - Piła
  • · Plasmet – Widzimo
  • · PGMB - Warszawa
  • · Przeds. Zagran. ALPHA - Kraków
  • · PBP Sindbad - Opole
  • · Prof-Med Włocławek
  • · Remondis – Opole
  • · Sommer Polska – Brzeźno
  • · SPB Savex - Zgorzelec
  • · Stocznia "Gdańsk" S.A.
  • · Technika Szpitalna - Dzierżoniów
  • · Uzdrowisko Szczawno-Jedlina
  • · Vibracoustic Polska – Komorniki
  • · Węgliki Spiekane BAILDONIT – Katowice
  • · ZRUG - Pogórska Wola ATUR – Poznań
  • ·Asysta-Bis – Świebodzin
  • ·BIOFARM – Poznań
  • ·Chorzowsko-Świętochłowickie PWiK
  • ·Eko-Vimar – Otmuchów
  • ·HORSTMANN – Wągrowiec
  • ·MESSER Polska – Chorzów
  • ·REMA – Koluszki
  • ·Rudpol-OPA – Ruda Śląska
  • ·Techn. Tworzyw Szt. - Goleniów
  • ·WAMAG – Wałbrzyc
  • ·ATUR – Poznań
  • ·Asysta-Bis – Świebodzin
  • ·BIOFARM – Poznań
  • ·Chorzowsko-Świętochłowickie PWiK
  • ·Eko-Vimar – Otmuchów
  • ·HORSTMANN – Wągrowiec
  • ·MESSER Polska – Chorzów
  • ·REMA – Koluszki
  • ·Rudpol-OPA – Ruda Śląska
  • ·Techn. Tworzyw Szt. - Goleniów
  • ·WAMAG - Wałbrzych


CONTENT AND SCHEDULE OF TRAINING ACTIVITIES

* The programme of the study embraces 4 meetings in Poland (total 12 days) and 1 study visit in Berlin (3,5 day). Total 16 days (130 hours of classes). German part of the classes is translated /participants don't need to know any foreign language/.

No .of meeting

Duration of the session

Subjects/ trainers

1.

3 days

1. Strategic marketing management. Marketing plan (2 days)

2. Methods of sales efficiency growth. Marketing controlling. (Part 1 - 1 day)

Lecturer – trainer: dr hab. Ryszard Kłeczek

2.

3 days

1. Methods of sales efficiency growth (Part 2 - 1 day)

2. Marketing and growth of profitability and value of the company (1 day)

Lecturer – trainer: dr hab. Ryszard Kłeczek

3. Efficient trade negotiations (2 days)

Lecturer – trainer : dr Stanisław Gireń

3.

3 days

1. Financial and managerial accounting as an instrument of management (2 days)

Lecturer – trainer: dr Robert Piechota

2. Efficient team management (1 day)

Lecturer – trainer : dr Stanisław Gireń, mgr Julita Urbaniuk

4.

3 days

1. Managerial game - computer simulation of enterprise management (2 days)

Lecturer - trainer: dr inż. Waldemar Rzońca

2. EU structural funds as a source of financing companies' development. (1 day)

Lecturer – trainer: mgr Cezary Orlikowski, mgr Paweł Gębaczyk

* classes in Poland are finished with 1,5h examination (test)

5.

4-days study visit in Berlin

Organizer: F+U Berlin International Academy (EU contribution: 50%)

Plan: work visits and seminars in German institutions supporting co-operation between Polish and German companies /seminars in Bundestag, Federal Ministry of Economy, Berlin Economic Promotion Office and Polish Embassy/

Cultural part of the plan: ceremonial suppers with a cultural programme, sightseeing tour, performance in Berlin Music Theatre, ceremony of awarding by certificates and diplomas


  • In the free time we offer attractive cultural programme
  • Possibility of participation only in chosen meetings + German certificate (if available)
  • plan details and trainers' CVs available on the website: www.cedoz.eu


For early application exceptional discount up to 20%